The Pines Apothecary started with a simple goal: to replace all the skincare products in my medicine cabinet with healthier, more natural alternatives that would feel enchanting and uplifting. It was a creative journey that my witchy heart reveled in. One by one, I began to craft and ritualize every product for myself, and now, we have the honor of sharing them with you.

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My products are handcrafted in small batches in Minneapolis, Minnesota — using organic and natural ingredients, attention to detail, and my own sacred brand of magick. The products are cruelty-free and the vast majority of them are 100% vegan. We don't use any artificial fragrances or additives, as we believe nature is our most powerful and significant beauty tool.

There is  a spiritual foundation to the creation of The Pines Apothecary. Not only were we sick of the chemicals in the products found in my medicine cabinet, but when I opened it, I could almost hear the chorus of voices from advertising and the manipulation from the beauty companies. We can feel the unattainable notions of beauty that women have been expected to uphold, the energy of desperation, and the strings attached to each product, pulling at my self-esteem and authenticity. I realized that if I could make the products myself, I wouldn’t put those kinds of strings and expectations into them. Instead of creating with an undercurrent of self-loathing and desperation, I would create with the alchemy of self-care and self-love.

Don’t buy into the “you’re not good enough” or “you’re not attractive enough” BS that you see everywhere. You are stunning, with or without my products.

The Pines Apothecary is here to honor the beauty that already exists within you, and to help you on that long winding road of self-love.

I want you to decide what authentic and empowered beauty means to you. We are not here to tell you what you ‘should’ do. My products are here to honor you, wherever you’re at.

-RACHEL NELSON

The Pines Apothecary officially launched in October 2015. You can find The Pines Apothecary in a few local and national markets, as well as online. Please see our Stockists page to find us in your area.

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ABOUT RACHEL:

Rachel is a moon-bathing, adventure-seeking, stay-at-home wanderer; who is devoted to giving back, committed to loving unconditionally, and driven to learn and grow from others.  Rachel wants to inspire women to take their beauty into their own hands! With a successful focus on building strong positive relationships, Rachel pours her heart into The Pines Apothecary and her mission.