The Pines Apothecary started with a simple goal: to replace all the skincare products in my medicine cabinet with healthier, more natural alternatives that would feel enchanting and uplifting. It was a creative journey that my witchy heart reveled in. One by one, I began to craft and ritualize every product for myself, and now, I have the honor of sharing them with you.
My products are handcrafted in small batches in Saint Paul, Minnesota — using organic and natural ingredients, attention to detail, and my own sacred brand of magick. The majority of my products are 100% vegan, and I take pride in the fact that they are cruelty-free. Rest assured, you will not find any artificial fragrances or additives, as I believe nature is our most powerful and significant beauty tool.
There is also a spiritual foundation to the creation of The Pines Apothecary. Not only was I sick of the chemicals in the products found in my medicine cabinet, but when I opened it, I could almost hear the chorus of voices from advertising and the manipulation from the beauty companies. I could feel the unattainable notions of beauty that women have been expected to uphold, the energy of desperation, and the strings attached to each product, pulling at my self-esteem and authenticity. I realized that if I could make the products myself, I wouldn’t put those kinds of strings and expectations into them. Instead of creating with an undercurrent of self-loathing and desperation, I would create with the alchemy of self-care and self-love.
I want each person to decide for themselves what it means for them to use my products.
Don’t buy into the “you’re not good enough” or “you’re not attractive enough” BS that you see everywhere. You are stunning! With or without my products. The Pines Apothecary is here to honor the beauty that already exists within you, and to help you on that long winding road of self-love. I want you to decide what authentic and empowered beauty means to you. I’m not here to tell you what you ‘should’ do. My products are here to honor you, wherever you’re at.
Hand-making these products is my favorite form of alchemy, as my heart feels no greater joy than reminding every woman that she is pure magick.
The Pines Apothecary officially launched in October 2015. You can find The Pines Apothecary in a few local and national markets, as well as online. Please see our Stockists page to find us in your area.