The Pines Apothecary exists because we love your body. We love your size and your shape. We love the way that you carry yourself and the way that you express yourself. We love you when you wear makeup, we love you when you don’t. We love you when you refuse to brush your hair for five days, and we love you when you spend two hours curling and perfecting it. We love your skin. We love your skin when it’s glowing and flawless, and we love your skin when you’re insanely stressed and breaking out. We love your skin when it’s exhausted and we love your skin when it’s energized.
We love your body, even when you don’t.
Our products are made with ingredients that love your body as much as we do. That’s why we created them. Each product feeds and nourishes a need. No shame, no obligation, no “shoulds” or “should nots.” We want you to use our products because you love yourself and you want to nourish your skin in a natural and healthy way. We don’t believe in beauty products that make you feel ashamed of your body, products that make you believe your body isn’t good enough, your skin isn’t good enough. We don’t believe in slathering unhealthy and unnatural chemicals onto your skin, reinforcing that shame. We don’t believe in the cruelty and exploitation of animals for our own selfish means in our skincare. We don’t believe in the over-photoshopped advertisements of unrealistic and unattainable beauty.
We believe in real and authentic beauty, in whatever form she may take.
We believe in simplicity, nature, love of others and love of self. You do you, whatever that means to you, and we’ll celebrate it.